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WHO GIVES A CRAP?
This article was taken from Who Gives A Crap Website.
We started Who Gives A Crap when we learnt that 2.5 billion people across the world don’t have access to a toilet. That’s roughly 40% of the global population and means that diarrhoea related diseases fill over half of sub-Saharan African hospital beds and kill 2,000 children under 5 every day.
We thought that was pretty crap. So in July 2012, we launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo.
Simon sat on a toilet in our draughty warehouse and refused to move until we had raised enough pre-orders to start production.
50 hours and one cold bottom later, we’d raised over $50,000.
We delivered our first product in March 2013 and have been over the moon ever since. Not just because our toilet paper is gracing bathrooms across the country but also because we donate 50% of our profits to WaterAid to build toilets and improve sanitation in the developing world.
Our impact to date shows that every roll of Who Gives A Crap is basically providing someone with access to a toilet for about one week. When it comes to flushing out poverty and saving the planet, we’re on a roll. Together, we can save the world from the bottom up.
Make Every Wipe Count
We believe that the need to wipe shouldn’t mean we wipe out the planet. That’s why we only use 100% post consumer waste recycled fibres in our toilet paper. It saves on trees, water and landfill which means you’re doing your bit while doing your bit to help keep our planet great. This is particularly great for a couple of reasons:
Firstly, recycled paper uses 64 percent less energy and 50 percent less water to produce; creates 74 percent less air pollution; saves 17 trees (per ton of paper produced); and creates five times more jobs than one ton of paper products made from virgin wood pulp.
Secondly, the equivalent of about 270,000 trees is either landfilled or flushed every day and 10% of this global total is from toilet paper!
Be Good for Your Bum
We don’t use any chlorine, inks, dyes or weird perfumes in our toilet paper. We just pulp the clean fibres at super high temperatures to make WGAC biodegradable, safe in septic tanks and as strong as it is silky soft. And since it’s only tested on the finest human bottoms, our toilet paper is as good for your bum as it is for the planet.
