Information from the supplier: Who Gives a Crap
WHEN IT COMES TO OUR TOILET PAPER, WE WANT IT TO BE AS GOOD FOR YOUR BOTTOM AS IT IS FOR THE PLANET
AND THE PEOPLE LIVING ON IT. THAT’S WHY AT WHO GIVES A CRAP, WE PROMISE TO:
Flush Poverty Down the Loo
At present, 40% of the world’s population don’t have access to a toilet. This is a leading
contributor to endemic poverty and is a major drag on economic growth in some of the world's poorest
countries. Diarrhoea related illnesses fill over half sub-Saharan African hospital beds and kill
over 2,000 children under 5 every day. We think that’s pretty crap. That’s why we give 50% of
our profits to WaterAid to build toilets and improve sanitation in the developing world.
Make Every Wipe Count
We believe that the need to wipe shouldn’t mean we wipe out the planet. That’s why we only use
100% post consumer waste recycled fibres in our toilet paper. It saves on trees, water and landfill
which means you’re doing your bit while doing your bit to help keep our planet great. This is
particularly great for a couple of reasons:
Firstly, according to the University of Colorado's Environmental Center, recycled paper uses 64
percent less energy and 50 percent less water to produce; creates 74 percent less air pollution;
saves 17 trees (per ton of paper produced); and creates five times more jobs than one ton of paper
products made from virgin wood pulp.
Secondly, according to the WWF, the equivalent of about 270,000 trees is either landfilled or
flushed every day. A staggering 10% of this global total is attributable to toilet paper (which
obviously can't be recycled again either)!!! We think this is a crazy environmental impact that can
easily be avoided by a simple to switch to toilet paper like ours that is made from 100% recycled
fibres.
Be Good for Your Bum
We don’t use any chlorine, inks, dyes or weird perfumes in our toilet paper. We just pulp the
clean fibres at super high temperatures to make WGAC biodegradable, safe in septic tanks and as
strong as it is silky soft. And since it’s only tested on the finest human bottoms, our toilet
paper is as good for your bum as it is for the planet.
